How many signed roofs pay for a mail campaign?
On a first campaign, usually one. A pilot is a few thousand homes in one ZIP, and at that size the whole campaign costs about what one ordinary roof brings in.
Below, start with your open crew slots and the revenue on a typical roof. See the upside, the signed jobs needed to cover recurring mail, and then get the exact quote for one ZIP.
Start small. Scale only if it works.
Start with one test and no annual contract. If it works, larger runs can lower the cost per home.
The per-home number follows volume. More homes across the year, lower price on each one.
You choose whether and when to run the next campaign.
The CEO will tell you plainly if the numbers do not justify a second run.
Test one market before you scale.
Tell us where you work and how much room your crews have. We’ll scope the homes, message, timing, and exact pilot quote. Then you decide whether the first run is worth it.
The money questions
How much does it cost?
A complete standard mail plan runs $2.30 to $4 per selected home at qualifying campaign volume. That is not one stamp: it covers home selection, the letter written for each house, the homeowner’s roof report, several mailings, printing, postage, delivery, and tracking. Roofs too young to be worth your stamp are filtered out before postage, so the cost per qualified home reached is about the same as a blanket bulk drop. A first campaign of a few thousand homes in one ZIP therefore costs about what one ordinary signed roof brings in. If a mailed roof is more than five years newer than our estimate, we credit that selected home. Exact terms are in your written campaign quote. You get one written price for your market before anything prints.
What does the calculator tell me?
It starts with the jobs your crews can take and the revenue on a typical completed roof. It then estimates how many signed jobs would cover a qualifying recurring mail plan. It is a planning tool, not a forecast or pilot quote.
Is the calculator my pilot quote?
No. A one-market pilot is scoped and quoted separately around the market, the homes, the format, the volume, and the timing you choose. You see that exact quote before deciding whether to launch.
Can I test one market before making a bigger commitment?
Yes. Choose one market and the kind of work your crews want. The first run is a chance to see how the economics fit your company before planning recurring mail.
Does the 240-versus-125 field result predict my results?
No. Across two 32,000-home groups drawn from the same selected list, the letter written around each house signed 240 and the ordinary letter signed 125. Which homes got which letter was dealt randomly. That is one field result, not a forecast. Brand strength, market, timing, offer, crew room, and sales follow-up all change the outcome. The calculator uses assumptions you can edit.
What does the mail planning range include?
The calculator treats picking the homes, the letters written for each house, printing, postage, and delivery tracking as one standard physical-mail plan. Calls, texts, custom formats or extra mailer variations, taxes, fixed overhead, and optional response handling are outside the calculator.
Will adding my team make the price go up?
No. Pricing follows the work PorchRocket does: homes mailed, old estimates worked, or calls answered. It does not rise because another person on your team needs access.
What is a selected home?
It is one unique campaign address selected using PorchRocket’s roof-age and property models. It is not one letter, and it is not a diagnosis or promise that the property needs a new roof.
See what the first run has to earn.
We’ll scope the market and give you an exact pilot quote. You get a real number without a made-up performance promise.