Sell the weeks your crews can take
Launch early enough for homeowner responses, inspections, and signed roofs to arrive in the month you want the work.
Done-for-you roofing mail
Mail the old roofs. Win more signed jobs.
Tell us where and when you want more roofing work. We find the homes, write the letter around each house, print it, and mail it. Every call comes to you.
Your company on the letter. Your company on the report. Every response yours.
The CEO gets every request immediately and calls you himself. Get one plan and one all-in price. Nothing mails until you approve the campaign.
SR
Page 1Summit RoofingSample company
1428 Alder Court
About the roof on your house.
Your roof looks to be about nineteen years old and has taken three severe wind events since it went on. We put together a report for this address.
Read the full reportporchrkt.co/alder · code 4821
Mike ReyesSummit Roofing
1428 Alder CourtYour roof report
19 yrsEstimated roof age
3Severe wind events
Prepared for you by Summit Roofing.
Illustrative letter and report. Sample company, sample address.
What you get
You get roofs. We do the rest.
- Roofs
Calls from homeowners whose roof needs work. Your phone. Nobody else’s.
- They know your name
Your company is in the house before they search, before the storm, before anyone knocks. Even the ones who don’t call this month now know your name.
- Your time back
One call to start it. We design, print, mail, and track. You sell roofs.
It stacksMail goes first. Everything after it works better.
- Mail+old roof=a job
- Mail+storm=first truck there
- Mail+canvasser=the door opens
- Mail+ads=they click yours
- Mail+yard sign=“I know these guys”
- Mail+a year=you own the market
Mail gets them thinking about their roof. Everything else you run lands on that.
Same postage, better houses
Normal mail goes to everybody. Yours goes to the roofs worth having.
Every-door mail buys a postal route and hopes. Most of those roofs have a decade left on them, and you paid for every one. We pick the houses first.
One neighborhood, every lot18 worth mailing. 6 worth clearing the schedule for.
Years left on it. Skip.Old enough to need workOld and big. The jobs you want.
One block that took hail in 2019You may have done some of these roofs yourself
What the street shows you
Same builder, same year, same shingle.
What is actually up there
8 are 21 years old. 6 are 7.
The five-year promiseWe model the roof, not the house’s birthday. And we put money on it.
If a roof we select for your campaign turns out to be more than five years newer than our estimate, we credit that selected home. You see the exact terms in writing before anything mails.
What it costs you to run
One call. That is your entire part in this.
If you did this yourself
- Pull records on a few thousand addresses, one at a time
- Work out which of those roofs were already replaced
- Write the letter, then write it again for each property
- Design it. Pay somebody, or do it at 11pm
- Find a printer, proof it, fix it, proof it again
- Buy postage, sort, and drop it
- Build some way to tell what came back
What actually happens
- Fifteen minutes on the phone: where, what kind of work, which month
- We send back the campaign plan, timing, and one all-in price
- You say yes, or you do not
- Responses land in your phone, your inbox, or straight into your CRM
Design, writing, the roof report, several mailings, postage, and tracking are all in the per-home price. No setup fee. No design fee. No logins. No software.
How it compares
Better than the expensive stuff. Cheaper than the cheap stuff.
What you getEvery-door mailA custom campaignPorchRocket
Who receives itEvery-door mailEverybody on the routeA custom campaignWhatever list you bought or builtPorchRocketRoofs picked on age, weather, and job size
What it saysEvery-door mailOne offer, every houseA custom campaignAs personal as you can affordPorchRocketWritten around that property, plus its own roof report
Who does the workEvery-door mailYou, or your officeA custom campaignYou brief, review, and chase itPorchRocketOne call, one approval
What it costsEvery-door mailCheap per stamp. But every door gets paid for, young roofs tooA custom campaignThe mail, plus creative, plus managementPorchRocketOne per-home price for the whole plan: picking the homes, writing, the roof report, several mailings, postage, tracking
Better aimed than an agency. Priced like bulk once you count what bulk wastes. That is the whole pitch.
The part a mail house cannot print
Every letter opens a report about their own roof.
A postcard gets one chance at the mailbox. Ours opens a page built for that one house. Your company on it. Nobody else.
- 01The letter is page one
Their street, their roof, the weather that roof has taken, and your company at the top. Enough to make them curious, not enough to answer the question.
- 02The report is already waiting
No form to fill out before they can see it. The page exists the moment the letter lands, at a link short enough to type and a code short enough to remember.
- 03They read about their own house
Imagery of that roof, its estimated age, the wind and hail that crossed the address, and what normally happens to a roof at that age. Plain language, no diagnosis, no scare copy.
- 04One button, and it is yours
Book an inspection. Your company name, your phone number, your calendar. No other roofer ever appears on that page.
Why this changes the numberA postcard tells you somebody called. A report tells you who is warm.
- Who opened itThe homeowner reached the page. Your company is now a name they have read.
- What they readRoof age, storm history, replacement timing, financing. Different reading, different call.
- Who askedAn inspection request lands with your team the same minute, with the address attached.
- Who read and did not callOften the best call your rep makes that day, and invisible with any other mail.
The report is built from property records, imagery, and weather history. It is a reason to have the conversation. Only your inspection determines what the roof needs.
The only number that matters
What does a signed roof cost you right now?
Not cost per lead. Not response rate. Not impressions. What you spend to put one signed contract on the board. You already know that number, and it is the only thing this has to beat.
The campaignSized to what your crews can take
One signed roofYou are square
Two signed roofsThe first campaign bought the second
You are not paying for a list. List sellers bill you per record and hand you a spreadsheet. And you are not paying blanket-mail waste either: every-door mail only looks cheaper per stamp until you count the young roofs it pays to reach. Filter those out and a complete plan, the letter about each house, the roof report, several mailings, lands at roughly the same cost per qualified home.
If the first campaign does not beat what a signed roof costs you today, do not run a second one.We will say so on the review call. A campaign that cannot pay for itself is not worth your postage or our name on it.
Picking the homes + writing to the house
Picked homes and letters about the house won.
In the field study, chosen homes getting letters written around each house signed 240. A broad list getting ordinary mail signed 35, across two 32,000-home groups.
See the result breakdown240signed contractschosen homes + letters about the house
vs.35signed contractsbroad list + ordinary mail
Each group contained 32,000 homes. The two lists were not dealt randomly, so we cannot prove the picking did it alone. It is one field result, not a forecast or guarantee.
The letter alone, tested inside the same selected list
Two groups from the same selected list got different letters. The letter written around each house signed 240 versus 125 for the ordinary one, 92% more. Which homes got which letter was dealt randomly.
The 92% is what the letter added on top of picking the homes. It is not the picking result. Review all four study groups.You have done this before
You already decided to mail. We only change which houses get it.
You have mailed before. Postcards, door hangers, every-door drops. It works, and it still lands on the kitchen counter instead of a spam folder.
It just got expensive to do blind.
A mail house gets paid by the piece. It has no reason to tell you which houses to skip. We only get a second campaign if the first one puts roofs on the board.
- No logins. No software. Nothing to learn.Responses come to your phone and inbox, or push straight into JobNimbus, AccuLynx, or whatever you run.
- It is your company, not a marketplaceOne roofing company appears on the letter and on the report. Yours.
- Know the plan before you buy itThe area, letter, timing, and one all-in price. Then you approve the campaign or you do not.
- Judge one small testYour first campaign is built around your market, your work, and your normal roof value.
- We will not promise you jobsNo honest campaign can. We will show you the study, run the pilot, and count what came back.
One system · four ways to use it
Change who gets the mail, what it says, and when it lands.
Land before the trucks, not behind them
We watch the weather over your market and time the mail around it. Older roofs hear from you before the season, and the streets that actually took an event hear from you while the out-of-town crews are still driving in.
Turn one roof into a neighborhood
Mail the good roofs nearby while your crews, trucks, and yard signs make the company familiar and real.
Make every click and knock work harder
Put your name in the home so search, social, canvassing, trucks, and referrals land on something familiar.
Straight answers
What roofing owners ask first
What does my team have to do?
One 15-minute kickoff. Tell us the ZIP, job type, and month. Approve the campaign and exact price once; we handle the homes, the letter, printing, postage, and tracking.
What if we are busy right now?
Choose a future month, storm-season window, new ZIP, or neighborhood push. Nothing runs until you approve the timing.
Why is this different from mail we already tried?
Traditional mail starts with a ZIP and one offer for every door. PorchRocket uses our own roof-age and property models to pick the homes more likely to become roofing work, then writes the letter around that house so the owner has a real reason to respond.
Is this just a better postcard?
No. The letter is page one. It carries a short link and a code that open a roof report built for that one address, with your company on it. PorchRocket combines three things a mail house cannot: choosing homes where a roofing conversation is more likely, writing the mail around that property, and giving the homeowner somewhere to go with it.
What is the roof report the homeowner sees?
A page at their own address. Imagery of that roof, its estimated age, the wind and hail that crossed the address, what normally happens to a roof at that age, and one button to book an inspection with your company. No other roofer appears on it. You see who opened it, what they read, and who asked for the inspection.
How do you choose which homes receive mail?
Our own roof-age models read years of imagery and property records for each address to estimate that roof's age and skip roofs that were likely just replaced. We then match the list to your roof type, drive time, and calendar. An inspection determines actual condition.
Do I need a CRM or new software?
No for the pilot. Responses use your existing phone and sales process. There is no dashboard for your team to babysit.
Where do homeowner responses go?
Every letter names one roofing company. Calls and form responses go directly to that company through its normal sales process. Any ZIP-level protection is written into the pilot terms.
What if your roof-age estimate is wrong?
If a mailed roof is more than five years newer than our estimate, we credit that selected home. Exact terms are in your written campaign quote. House age is not roof age, so we model the roof itself.
Can you guarantee signed jobs?
No honest campaign can. You see the complete campaign and quote before launch, and we track response, inspections, and signed work so the first pilot either earns the second or it does not.
One small test. No annual contract.
Price my small testPrice the roofing-mail test for your market.
Tell us where you want roofing work. Get one plan and one all-in price. PorchRocket chooses the homes and runs the campaign. Nothing mails until you approve it.